Creates a positive impression of your organization. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Campaigns are usually multifaceted, combining events and various media to get the message out. If you need to build an email list, consider including a place for people to sign up on your Web site. C. request additional assistance through the National Public Information Support Network. Print medianewspapers and magazinesare the first type of mass media developed. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Walter Monsour: So, the message was managed extremely well. Possess and enhance certain qualities and skills that make an effective PIO. If you do not want something recorded by the media, cover it up or shield it with a vehicle. C. only required when dictated by the Incident Commander. Demonstrate that you are in the knowB. FEMA does not endorse any non-government Web sites, companies or applications. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . What is happening in other areas? Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. A. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Do not be afraid to put bad news first if that is the message. Keep the subject and verb close together. Verdi White: And I believe that that has helped in our relationship with the media. The media will want to get as close as possible to get pictures/audio/interviews. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Narrator: Red Stick Ready targets every segment of the community. Are there warnings or other critical messages to be communicated to the public? Identify how messages should be conveyed. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3
The most important point is is an example of a transition phrase or: A. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Managing Public Information for All Hazards Incidents Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. The latest information on activities, events, and resources. Hundreds are so ill that they end up being admitted to the hospital. An important part of the PIOs relationship with the media is knowing what they want. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Describe the role of the PIO in an emergency. IS-0029.a Public Information Officer Awareness The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Email. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. 524 0 obj
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These sites make it easy to establish networks of contacts. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. C. Identify all the news media covering the area. Establish contact with other agency PIOs. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Identify the purpose of what you are writing and start with the main message. News releases should adhere to the Associated Press (AP) Stylebook. News releases should provide accurate, factual information that is attributed to its source. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Include information on evolving media contacts, instructions, and resources. The ability for readers to leave comments in an interactive format is an important part of many blogs. Uses correct grammar and contains no spelling or punctuation errors. For example: Active voice is clear, direct, and concise. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Its community preparedness. Click on a program for additional information. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Supporting information can be described as: A. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Social networking sites are online communities that connect people. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. You can find the complete list of courses in the Spanish language course list. (Unit 3), Recall preparation techniques that contribute to a successful media interview. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. This feature can facilitate abuse of the system. NIMS Description of the PIOs Responsibilities. The role of the pubic information officer. %PDF-1.6
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what is role of public information officer in fema? The Governor declared the emergency following a similar declaration by Liberty County. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. 20. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Timely updates and corrections to information in evolving incidents. As with ICS, the JIS is as simple or complex as the needs of the situation. When an emergency happens, ICS is implemented. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). Blogs are a good tool to use to communicate with your audience. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. In this lesson youll learn more about creating public awareness campaigns. 18. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. * The social media links provided are for reference only. The Mayors Office developed an outreach campaign known as Red Stick Ready. The widespread use of social media means you and your organization need to include social media in your communication strategy. Consider your resources and your role in ICS. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. They knew that they werent being led down another road, that they were hearing things unfiltered. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Describe how to manage the news media at the scene of an incident. Tammy Kikuchi: The response was overwhelming. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Social media have changed how quickly information about a disaster is available. The process for ensuring that a public information message was accurately conveyed is typically called: A. Include email addresses and Internet sites for the media contact. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Successful blogs are compelling and current, and encourage interaction with readers. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Provide information and updates in a timely manner. You can find the complete list of courses in the Spanish language course list. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Use jargon to communicate with your target audience B. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. What do they already know about the topic? They heighten awareness of community hazards and encourage the public to take steps to become more prepared. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. C. is presented as a bad example of public information management. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Responds to the media while respecting restrictions on the release of sensitive information. The word zombie comes from Haitian and New Orleans voodoo origins. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens.